I hope everyones week has been going well! I've had three exams in the past two days and have managed to do everything but pay attention to my books ... including finding these two new Maiyet images! I stumbled on two 'new' images from the Spring 2012 campaign, photographed by Cass Bird. If you'd like to see the full campaign it is on the Ad Campaigns page.
The photos were on the website of PSA Creative
, the company in charge of art direction of the Maiyet campaigns. I think we have to give the agency as much credit as we do to Cass and Daria because they always pick such beautiful locations and ideas. An interesting tidbit on the shooting of this campaign - it was shot on the hundreth anniversary of Amelia Earhart's trans-atlantic flight. Cool to know so much thought goes into the making of these images ... it definitely shows!
Daria made her return to H&M for 2012 in our last post and now she's back with another one of her longtime collaborations - Lancome! Daria, Arlenis Sosa and Hanaa Ben are photographed by Mario Testino for the Spring 2012 Lancome makeup collection.
I don't know if it's just me but Lancome's ads seem to be getting worse and worse! It's nice to see Daria still captivates Lancome after seven years together (2005 was her first campaign) but the art direction on this campaign is tacky. At least Daria looks great but the added plastic flowers and awkward placements aren't doing anything.
I'd love to see Daria do another solo campaign for Lancome soon but for now it's great to add another campaign to her Spring 2012 season.
And if you haven't already check out the Lancome page on this site - it is completely updated!
source: Lancome Facebook page
Daria and H&M are back at it again with a new campaign for 2012! If you visit the H&M site Daria's image is the first thing that greets you! It's not clear what campaign this image is from but hopefully Daria fronts the spring 2012 campaign for H&M like she has done in the past! If you want to see more of Daria's work with H&M visit the campaign page - I just uploaded a bunch of her past advertisements with the Swedish brand.
source: hm.com via emilylin at tFS forums
Filed in: Campaign
Tagged with: H&M, Daria Werbowy, 2012