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a blog and gallery on model daria werbowy

Continuing The Tradition: Lancome 2012

By thedariafiles · December 28, 2011 · 0 Comments ·

Daria made her return to H&M for 2012 in our last post and now she's back with another one of her longtime collaborations - Lancome! Daria, Arlenis Sosa and Hanaa Ben are photographed by Mario Testino for the Spring 2012 Lancome makeup collection.

I don't know if it's just me but Lancome's ads seem to be getting worse and worse! It's nice to see Daria still captivates Lancome after seven years together (2005 was her first campaign) but the art direction on this campaign is tacky. At least Daria looks great but the added plastic flowers and awkward placements aren't doing anything.

I'd love to see Daria do another solo campaign for Lancome soon but for now it's great to add another campaign to her Spring 2012 season.

And if you haven't already check out the Lancome page on this site - it is completely updated!

source: Lancome Facebook page

I Spy With My Little Eye ...

By thedariafiles · December 6, 2011 · 0 Comments ·

Something major! I don't want to get my readers hopes way too up, because this seems like the impossible, ... but when you haven't had Daria news in quite a while might as well! Old school fashion followers will have freaked at the news that 2004 Prada favourite Elise Crombez is the face of the Spring 2012 Prada fashion campaign. And now there are whispers that Daria will join her! Take a look at the picture below - doesn't it look like her nose poking out from the second billboard?

I really hope it is. Daria hasn't worked with Meisel in years and her Prada campaigns were the stuff of legend. This is supposedly Elise's comeback and wouldn't it be fitting to have her fashion BFF Daria along for the ride? After all, they were always photographed together when they were starting out. Some sources are saying that it could be Katryn Kruger, a Daria look-alike ... let's hope for the former (muaha)!

Elise's newly released image of the SS 2012 Prada campaign.

image sources: fashiontoast.com & bryanboy

Campaign News

By thedariafiles · June 19, 2011 · 0 Comments ·

This is the time that I'm really excited for - when its still summer but the magazines are already turning out fall inspired editorial and most excitingly new fall campaigns! Not counting her Fall 2011 Oroton campaign (released in Australia a while back) Daria has already landed her first campaign for the season, returning as the familiar face of Stefanel. Here is another shot along with the one posted before. I really love that they decided to take the direction to Berlin, one of my favourite cities.

Stefanel Fall Winter 2011 Daria Werbowy

Also some more exciting news - Daria has landed the Fall Winter 2011 campaign for Salvatore Ferragamo. This after just appearing in the Spring Summer campaign photographed by Mikael Jansson. There haven't been any pictures released of Daria yet but the Fashion Spot forums are buzzing with news that she and male model Clement Chabernaud have reprised their roles as campaign faces, so fingers crossed!

image: congacon at tFS

Stefanel Fall Winter 2011/2012

By thedariafiles · June 16, 2011 · 0 Comments ·

Daria has her first official campaign for the Fall Winter 2011/12 season! Although she didn't return as the face of Balmain after her Spring Summer '10 campaign (although models rarely do repeats for Balmain) she reprises her role as the face of Stefanel for the FW 11/12 campaign! This is her fourth consecutive and fourth overall campaign for the Italian label, so I think its safe to call Daria the Stefanel girl now!

All of the Stefanel campaigns (which you can see under the Campaigns page) have had different themes but an overlying idea of a relaxed but sophisticated cool - just like Daria. So I'm not surprised the company went for Daria again. I like the feel of this campaign already - it looks like it will be another out and about in the city idea but this time in Berlin. And you can never go wrong with dogs ... look at how cute that puppy is!

source: youkioske via flashbang and debora25 at tFS

Lancome 29 Rue St Honore

By thedariafiles · May 28, 2011 · 0 Comments ·

Lancome has unveiled a new makeup collection in time for the Spring season. Although its not very Spring-y (it looks more like a Christmas collection to me) the  photo is quite pretty. Much better than the travesty that was the French Coquette collection ... I was wondering why such an odd name for a makeup collection but a little sleuthing (or rather a search on google) provided an explanation. 29 Rue St Honore is the location of the Lancome headquarters in Paris. Quite a nice touch to the collection!

Lancome 29 Rue St Honore collection (Mario Testino)

I can't for the life of me understand why Lancome keeps pairing Daria with Elettra Wiedemann. It only makes the latter look so much plainer and we all know how she came to get her Lancome contract ... either way there are great behind the scenes pictures and hopefully a video will come out soon as well!

Behind the scenes

On the same note, I've updated the Lancome page and finished the 2010 and 2011 pages with all HQ images! Also, also, also if you haven't already you can add me on my Facebook page - I'd love to hear from readers of the site!

Oroton Spring Summer 2010

By thedariafiles · July 21, 2010 · 0 Comments ·

Here are the first images of Daria's fall campaign for Australian label Oroton.

I've been waiting a good while for this campaign to be released. Way back in March a great reader of the site (thanks muskateer!)  let me know that Daria had just finished shooting for Oroton's new campaign in Palm Springs. It was great knowing a scoop before anyone else but admittedly the anticipation was killing me! Five months later and we can add a third tick to Daria's fall campaign count.

I saw a preview picture of the campaign before but now that the full campaign has been released, as well as a video and behind the scenes images, I feel I can form a substantial opinion. And it is that this campaign is lovely with its bright colours and easy styling. Its interesting to see Daria in more commercial campaigns but I guess the paycheck doesn't hurt. Its not the Balenciaga or Chanel I was hoping for (unsurprisingly to no avail) but its a beautiful campaign nonetheless. Daria really brings these clothes to life and David Mandelberg does a superb job - a great combination of photographer and model.

image sources: oroton.com

Two and Counting

By thedariafiles · July 2, 2010 · 0 Comments ·

The campaign count is two as of now and I'm positive that Daria will get more for the fall winter 2010 season. Just today scans came up of the Fall Winter 2010 Yves Saint Laurent campaign. Daria is the sole star, photographed by Inez and Vinoodh. A quick post to just show the scans and I'll post something more substantial later on. YSL Is looking really good though.

And then there is Stefanel Fall Winter 2010 by Mario Testino. A bit repetitive and reminescent of Daria's recent "Americans In Paris" editorial from US Vogue. Most probably styled by the same people and photographed at the same time.


Lancôme Ô de Lancôme / Ô d'Azur

By thedariafiles · June 8, 2010 · 0 Comments ·

Its been a little lacking in the news lately but fortunately a new Lancome shot has been released - this time Lancôme's Ô de Lancôme perfume (at left). I'm not sure yet if it is for Ô de Lancôme and not just another shot from the Ô d'Azur campaign ... but if it is new that means Daria will be fronting two perfumes this season, and we are only half way through the year!


I was starting to wonder whether or not Lancome would produce anything with Daria this year, seeing as how other spokesmodels Ellettra Wiedemann and Julia Roberts have been doing plenty of work for the brand. But on the other hand they are well known names ... and I suppose everything is better in moderation. I really like that Lancome has decided to go the more natural and beach inspired route with Daria this time around. I've always disliked their makeup campaigns of past just because I think Daria is most beautiful when left with little makeup on. As long as it continues this way I'm excited to see what Lancome has in store.

H&M Ultimate Summer 2010

By thedariafiles · May 7, 2010 · 0 Comments ·

It's an H&M kind of day today ... the full campaign for Summer 2010 has been released and a new H&M video as well as a behind the scenes look .Now iwe have the full campaign for H&M's Ultimate Summer collection. You can see the facebook album for all of the images. Its great to see such a beautiful and colourful campaign right before summer time. All of the models look great

H&M Ultimate Summer Collection | Erin, Julia, Daria, Lara and Sasha

Click to see more pictures and three videos ...

Lancome Ô d'Azur

By thedariafiles · April 30, 2010 · 0 Comments ·

It's been five years since Daria first landed the Lancome Hypnose campaign. Last year was Hypnose Senses and now in 2010 Lancome has launched a brand new perfume campaign - Lancome Ô d'Azur. Its bright and pretty, and quite different from what Daria has done for Lancome in the past.

What's better (or worse depending on whether or not you like the image) is that whenever a model lands a perfume campaign its here to stay, usually for a good five years. Remember Marija Vujovic's Dolce & Gabanna Light campaign? That was from 2007 and I still see it everywhere today! Hopefully there will be more information on this new perfume too (and a video campaign wouldn't hurt either) but for now its good to hear that Daria is still keeping up with her Lancome contract.

Also, according to an anynoymous tipper Daria shot the campaign for Austrialian brand Oroton in Palm Springs. If this comes to fruition it will be interesting to see!

sources: puretrend.com and snap by debora25 at tFS

The Daria Files

An extensive site on Daria Werbowy the Polish born Ukranian-Canadian model who stormed the fashion world with her irresistible laid back look and those feline eyes. Candids, backstage images, editorials and covers can all be found here.

To view the old archives, visit The Daria Files Archived Blog

Picture of the Moment

Celine Spring 2013 by Juergen Teller

Upcoming Work

+ Vogue Espana cover and editorial with Patrick Demarchelier (June 2012)
+ Vogue US editorial with Mert & Marcus

Site Updates

04/04/2013 - New Lancome ad on the 2013 page (Doll Eyes palette)

04/02/2013 - Two new ads for Celine Spring 2013 added to the campaign page!

03/24/2013 - Editorial page is COMPLETE!

03/16/2013 - New Lancome ad on the 2013 page (Lancome Colour Design Peach opulence palette)!

Current Projects

Versace Spring 2013

Versace Jeans Spring 2013

Maiyet Spring 2013

Celine Spring 2013

Isabel Marant Spring 2013